What is process automation really?
In simple terms: it's using technology so tasks you (or your team) used to do by hand, now get done by themselves.
We aren't talking about physical robots in a car factory. We are talking about invisible "software robots" connecting your apps.
Practical example:
Manual: A customer emails asking for an invoice -> You read it -> Open your software -> Create invoice -> Save as PDF -> Reply via email attaching PDF. (Time: 5-10 min).
Automatic: Customer fills a form on your site -> System creates invoice and emails it instantly. (Your time: 0 min).